New Digital Campaigns Tout POM POMS as a Handy Snack and Epicurean Ingredient with Antioxidants
LOS ANGELES – POM Fantastic, BB #:167710 the biggest grower and producer of recent pomegranates and pomegranate juice within the U.S., is launching its largest digital advertising and marketing marketing campaign ever for its POM POMS Contemporary Pomegranate Arils.
The marketing campaign highlights POM POMS not solely as the proper wholesome snack, but in addition as a enjoyable and scrumptious option to get antioxidants. POM POMS, America’s No. 1 model of pomegranate arils, continues to boost model consciousness and drive class progress heading into the 2020 season.
The digital marketing campaign, a part of a +$1MM advertising and marketing funding, consists of two brand-new campaigns that convey the POM POMS model character to life this season. “Anytime, Wherever Antioxidants” exhibits the comfort of POM POMS because the cups of arils animate and produce pleasure to even essentially the most mundane duties—from establishing patio furnishings with out trying on the directions to becoming a member of a half-day webinar about productiveness software program.
The antioxidant goodness of pomegranates is rallied within the second commercial, “Gooooooo Antioxidants!” Charming little pomegranate arils develop into your moveable cheerleading squad, outfitted with their very personal pom-poms, cheering you on to make wholesome decisions all through your day.
“POM POMS are the proper enjoyable, wholesome snack and so they’re recognized for antioxidants, which is what we wished to embody with this marketing campaign,” stated Charlotte Mostaed, director of promoting, POM Fantastic. “Our animated POM POMS cheerleaders encourage wholesome consuming habits and Anytime, Wherever Antioxidant arils are your greatest pal and an effective way to get antioxidants all through the day.
As well as, POM Fantastic is launching an epicurean marketing campaign on Pinterest. The marketing campaign will characteristic 4 POM POMS pomegranate arils recipes showcasing these scrumptious gems as the proper addition to signature dishes or charcuterie boards, including a superb ruby pink pop of shade and a candy burst of taste simply in time for the vacations.
The marketing campaign was created by The Fantastic Firm’s in-house artistic crew, Fantastic Company, and consists of digital ads on Fb and Instagram, in addition to shopper advertising and marketing, client public relations, new POS supplies, and a November FSI.
About POM Fantastic
POM Fantastic is the biggest grower and producer of recent pomegranates and pomegranate juice in america in addition to the worldwide chief in recent California pomegranates and pomegranate-based merchandise, together with our 100% pomegranate juices, wholesome juice blends and teas bought within the iconic double-bubble bottle. With practically two million pomegranate bushes in Central California, we develop, handpick and juice our personal pomegranates to make sure the best high quality. Offered all through the world and within the overwhelming majority of North American retailers, our number of merchandise consists of pomegranate-based juices and teas, recent fruit when in season, and recent arils.
POM Fantastic is a part of The Fantastic Firm, a profitable, fast-growing privately held $5 billion firm with 10,000 workers worldwide. We’ve made Fantastic Pistachios America’s fastest-growing snack model. We’ve turned pomegranates and POM Fantastic right into a worldwide phenomenon. Fantastic Halos is the No. 1 mandarin orange in America. FIJI Water is the No. 1 premium imported bottled water in America. JUSTIN Wine produces California’s top-selling high-end Cabernet Sauvignon. And Teleflora is the world’s main floral supply service.
The Fantastic Firm’s connection to customers has well being at its coronary heart and giving again in its DNA. The corporate has a long-standing dedication to company social duty, together with greater than $1 billion invested in environmental sustainability; $65 million in charitable giving, schooling initiatives, and progressive well being and wellness applications annually; and $143 million towards the development of two constitution faculty campuses in California’s Central Valley.
To study extra about The Fantastic Firm, its merchandise and its core values, go to www.wonderful.com, or observe us on Facebook, Twitter and Instagram. To view the present Company Social Duty report, go to www.wonderful.com/csr.