DAI is the implementer of the USA Company for Worldwide Improvement Southern Africa Commerce and Funding Hub (USAID TradeHub) venture, a five-year commerce and funding facilitation venture at the moment in its fifth 12 months of implementation. The USAID TradeHub goals to extend sustainable financial development, world export competitiveness, and commerce in focused Southern African nations.
The USAID TradeHub is in search of a suitably certified and skilled advertising company to evaluate an important advertising wants of chosen regional export corporations to reinforce their functionality to lure South African consumers. As well as, the task consists of growing a plan on the way to most effectively tackle the recognized wants and to unravel these wants with the refinement or improvement of promoting collateral. The advertising collateral may embody a brief company video, product pictures, web site, product catalogues, social media presence or different options for advertising the agency and its’ merchandise. The work must be carried out with a complete of 28 regional export corporations from seven nations (4 corporations per nation). The USAID TradeHub precedence nations embody Botswana, Eswatini, Lesotho, Malawi, Mozambique, Namibia and Zambia.
The advertising collateral will improve regional export corporations’ digital presence and positioning with South African consumers and facilitate market actors’ skill to help enterprise-level advertising efforts. As a secondary goal, the advertising materials must be related for the U.S. market in keeping with supporting regional exporters to make the most of the African Development and Alternative Act (AGOA).
The USAID TradeHub works with market actors to establish and resolve enterprise constraints and to implement sustainable options by market-based commerce and funding facilitation providers. The primary goal of this exercise is to develop advertising collateral designed to reinforce the corporations’ skill to enter the South African market by supplying South African retailers, producers, distributors or different consumers. The appointed agency shall be anticipated to work on the wants assessments, suggestions, improvement and implementation of at-least three advertising instruments for every of the 28 corporations. The supplies shall be produced in shut coordination with the chosen corporations and USAID TradeHub portfolio leads.
Please electronic mail moc.iad@tnemerucorP_HITAS by 18 November 2020 at 16h00 (South Africa Normal Time) to obtain the total Request for Proposal (RFP) with the scope of providers. Proposals shall be due on 2 December 2020 at 12h00 noon (South Africa Normal Time). Please don’t contact USAID TradeHub workers concerning this solicitation. No questions shall be answered by telephone. Any verbal data acquired shall not be thought of as an official response to any query concerning this RFP.