Right now, (Friday, 20 November) Veloce Racing has introduced an all-new partnership with world-renowned watchmaker TW Metal, with the pairing set to compete in opposition to the clock collectively in the course of the inaugural season of Excessive E, commencing on 20 March, 2021.
The Dutch watchmaker operates out of Amsterdam within the Netherlands and has loved a number of long-standing affiliations with respected motorsport manufacturers throughout the business. It’s now extending this affiliation to Veloce Racing and into the next-generation, all-electric Excessive E championship.
Veloce Racing, in the meantime, is increasing its ever-growing record of companions following a profitable livery reveal in the course of the Excessive E Digital World Sequence Launch. Fellow companion, ART Grand Prix is at present getting ready the automotive and livery at its facility in France.
The partnership itself will incorporate mixed advertising campaigns, watch designs adorning the race gloves in addition to a limited-edition vary of TW Metal/Veloce watches to go on sale, with a number of fashions designed to enchantment to each Veloce’s Excessive E and esports audiences.
Daniel Bailey, Veloce Racing CEO commented:
“We’re all actually excited to welcome TW Metal to the fray as our Official Timing Accomplice. It’s essential for us to have such a recognisable model on-board for our first season in Excessive E, and to have one that’s so established within the motorsport business is an added bonus.
“Veloce has been touted as an innovator and disruptor on this area, and we’re delighted to be partnering with like-minded organisations. I believe I converse for everybody after I say this collaboration goes to be an enormous success!”
Jordy Cobelens, TW Metal CEO added:
“Having labored with a number of Formulation 1 groups and quite a few high-profile drivers, Veloce Racing was a pure match for us and this partnership allows us to transition into the ever-growing world of electrical motorsport.
“The Veloce-branded watches we’re planning to launch might be a enjoyable undertaking for us. We’ll even be accessing two model new audiences within the form of digital motorsport followers and those that are passionate in regards to the surroundings.”